location
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role
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recognition
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year
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ABOUT ALLBIRDS
Allbirds shoes are designed to be worn sockless. The sustainable brand uses natural materials that are breathable, moisture-wicking. Allbirds shoelaces are made entirely from recycled plastic bottles, meaning that for every discarded plastic bottle, a pair of Allbirds laces emerges.
KPI goal
150 purchases.
FINAL RESULTS
Engaging with diverse audience segments, we successfully attracted new customers and reactivated users with prior orders. Consequently, our advertising campaign garnered 292 orders, surpassing the KPI levels by nearly double.